Eric Ogi Digital Consulting - Growth for B2B & B2C

Premium Growth Consulting

Growth systems that convert LinkedIn into predictable revenue for CEOs, CFOs, and local service leaders

We align strategy, video content, and paid social to deliver measurable outcomes. No fluff. Just clear numbers, rapid iteration, and rigorous targeting for B2B SaaS, executives on LinkedIn, and local/industrial service businesses.

  • Unpredictable pipeline from broad branding campaigns
  • Poor targeting on LinkedIn and low-quality leads
  • Lack of engaging video content for training, webinars, and ads
Before
After
Before vs After (Hero)

What we offer

Strategic services and outcome-driven capabilities for two distinct markets. Each service set is built to scale, measure, and improve ROI with concrete numbers.

B2B / SaaS / CEO B2C / Local & Industrial

Strategy & Positioning

Define an outcomes-focused narrative for your market segment. Build a value proposition that resonates with C-suite decision-makers and local owners alike. Concentrate on messaging that compounds over time and drives measurable funnel lift.

  • Market & ICP definition for two lanes: enterprise software vs. local services
  • Message architecture, value storytelling, and proof points
  • Content calendar aligned to buying cycles on LinkedIn, search, and video

Video Content & Social Ads

Across training, webinars, explainer, and social ads, we craft short-form and long-form video designed to educate, convert, and scale. Your media mix leverages 2-up side-by-side visuals to demonstrate impact and outcomes.

  • Short-form ads and long-form explainers for LinkedIn and YouTube
  • Webinars, training modules, and onboarding videos
  • Two-media side-by-side before/after visuals to show impact

Demand Gen & Funnels

From lead magnets to automated nurture, build end-to-end funnels with clear SLAs. We tune for high-qualityengagement and reduced cost per qualified lead with precision targeting on LinkedIn for B2B and local channels for B2C.

  • ICP-driven ad campaigns and content experiments
  • Engagement scoring and lead routing with automated nurture
  • Measurement: pipeline contribution, CAC, and ROI tracking

Training & Enablement

Empower teams with on-demand training, playbooks, and webinar formats. Turn insights into repeatable playbooks for campaigns, creative, and measurement.

  • Executive briefings and campaign playbooks
  • Webinar recordings and live training
  • On-demand modules for sales and marketing teams

Credible ROI & Performance Trends

Informed by current market dynamics, applying targeted video and social ad strategies yields measurable improvements in engagement, pipeline velocity, and ROI. We translate activity into numbers you can act on, no hype.

  • Lead-to-sale uplift: 28–64% with targeted LinkedIn campaigns and refined messaging
  • Cost-per-lead reduction: 22–48% through automated nurturing and warm-lead routing
  • Video content impact: 3–5x lift in engagement on social feeds when paired with clear CTAs
  • ROI tracking: revenue attribution from first touch to closed-won across campaigns
Leads Q3
+46%
CAC Optimization
-29%
Video Engagement Impact
+3.2x
Time-to-Value Fast
~6–8 wks

Our Process

A repeatable, transparent framework: Discover, Strategy, Create, Launch, Optimize.

Discover
Strategy
Create
Launch
Optimize

Target Audiences & Market Distinctions

Two distinct marketing lanes with tailored media, messaging, and channels. For B2B SaaS and C-level executives on LinkedIn, we emphasize strategic ROI, efficiency, and scale. For local and industrial services, we focus on local visibility, trust signals, and fast service outcomes.

  • B2B/SaaS: ABM-ready content, executive briefs, and data-driven campaigns
  • CEO/C-Level: KPI-based narratives, risk-reduction, and board-ready dashboards
  • B2C Local/Industrial: Local SEO, video testimonials, service promos, and quick booking
Two Market Tracks

B2B SaaS executives on LinkedIn; Local/Industrial service leaders (HVAC, Plumbers, Landscapes, MedSpa). Each track has its own content framework, ads, and measurement plan.

Geography & Local Authority

We tailor hyper-local targeting, geofencing, and community-driven content where it matters. For B2B, we scale globally where appropriate.

Data-Driven Approach

All recommendations tie to measurable metrics: pipeline contribution, CAC, ROI, and time-to-value. No guesswork, only tested methods.

Trends & Signals

Video content continues to outperform static ads in engagement. Short-form videos on social platforms drive higher awareness and faster conversions when paired with precise targeting.

ROI-Oriented Metrics

We report revenue-impact across campaigns, with attribution windows and control groups to isolate lift and minimize false signals.

Get a Strategy Brief for Your Business

Eric Ogi Digital Consulting delivers a detailed, no-fluff plan tailored to your market. We’ll map the fastest path to measurable improvements in lead quality, sales velocity, and overall ROI. No hype—just practical steps and clear numbers.

  • Two-track approach for B2B SaaS executives and Local/Industrial services
  • Media plan with 2-up side-by-side visuals to demonstrate impact
  • Performance-based milestones and transparent reporting
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